WHH53: How To Sell With A Story? with Paul Smith

Who is Paul Smith?

Paul Smith is a bestselling author, a former corporate executive, and a story advocate. He has spoken in front of companies such as Hewlett Packard, Google and Bayer Medical among other company giants.

The skill of storytelling is powerful to Paul. After 15 years of being in Procter & Gamble, he realized …

“… storytelling was an important skill to have if I wanted to be successful as a leader.” – Paul Smith

How Does A Story Fit In The Business World?

A story fits well in the business world.  Paul tells an anecdote about a man who sells computer software security protocols. His narrative adds intrigue to potential future customers in spite of the job title. He concludes that storytelling tools make a business human.

“Don’t tell me your resume. Share your story.” – Heather Havenwood

Does Storytelling Work With Salespeople?

With the art of storytelling, Paul demonstrates how salespeople take away customer objections. He explains how they find main objections.  They create stories built around those particular objections, then use stories to resolve them.

“… salespeople were using stories to help them resolve those objections” – Paul Smith

Who is Paul Smith? ([2:31])
The Eight Questions An Audience Needs to be Answered ([6:42])
Different Types of Great Salespeople Stories ([12:23])
Is Presentation Delivery Important? ([17:02])
Resolving Objection ([28:20])
The Difference Between Great and Awful Stories ([35:10])
The Worst Storytelling Mistake ([44:12])

Connect with Paul Smith

Paul’s Website
Paul on LinkedIn
Paul on Facebook
Paul on Twitter

Paul Smith’s Bio

Paul Smith is one of the world’s leading experts on organizational storytelling. He’s a keynote speaker, storytelling coach, and author of, Sell with a Story, and ‘>Parenting with a Story.  Paul’s bestseller, Lead with a Storyis already in its 8th printing and available in six languages around the world. Paul is also a former consultant at Accenture, former executive and 20-year veteran of The Procter & Gamble Company.

As part of his research on the effectiveness of storytelling, Paul has personally interviewed over 250 CEOs, executives, leaders, and salespeople in 25 countries, documenting over 2,000 individual stories. Leveraging those stories and interviews, Paul identified the components of effective storytelling while developing templates and tools to apply them in practice. His work has been featured in The Wall Street Journal, Inc. Magazine, Time, Forbes, Fast Company, The Washington Post, PR News, and Success Magazine, among others.

Paul delivers professional workshops and keynote addresses on effective storytelling for leaders and salespeople. His clients include international giants like Hewlett Packard, Google, Ford Motor Company, Bayer Medical, Abbott, Novartis, Progressive Insurance, Kaiser Permanente, and Proctor & Gamble.

He holds a Bachelors degree in economics and an MBA from the Wharton School at the University of Pennsylvania.  Paul can be found at leadwithastory.com.

Paul is a best-selling author and a former executive at Procter & Gamble.