Marc Mawhinney – How do Coaches Build a Business

Marc MaWhinney The Win Podcast with Heather Havenwood

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How do Coaches Build a Business

Hey Winner, in this episode you'll meet Marc Mawhinney. Marc is on a mission to help coaches build stronger businesses!  A lifelong entrepreneur, he achieves this with his podcast, “Natural Born Coaches”, his coaching programs, and with his popular Facebook group “The Coaching Jungle”. He frequently makes media appearances and is a contributor for Today he shares his secrets to success in How do Coaches Build a Business.

“Do one thing really well.” – Marc Mawhinney

What's in a Name?

When Mark decided to start a podcast he did what everyone else does. He got his legal pad out and started writing down names and then scratching out names. It seemed to Marc any name he did like someone was already using for a podcast or coaching website. Marc threw his hands up in exasperation.

He tried a different angle and went to the Billboard charts. Marc inserted his keyword into each of the hit titles from 2014 back to the 90's! Nothing was working. He had some really horrible ones like New Coaches on the Block which he unfortunately even bought the domain for.

“Be willing to invest in yourself.” – Marc Mawhinney

Nothing was working with music so he decided to try movies. He started with 2014 and worked his way back to the 90's again. Marc was getting frustrated when he found Oliver Stone's Natural Born Killers with Woody Harrelson. He had found the perfect fit.

Coaching Conversions

Getting clients to sign on to your coaching requires you to sell yourself. A lot of coaches come from teaching, human resources and other backgrounds where they did not have to sell. Most think that 20% of your time is spent marketing and 80% is spent coaching. The opposite is actually true in order to be successful.

“If you can't sell then you can't help.” – Marc Mawhinney

You could be the best coach in the world. Unfortunately, if you cannot sell yourself and your services no one is going to work with you. They won't even know you are out there.

To hear more secrets to building a successful coaching business, download and listen to Marc Mawhinney How do Coaches Build a Business.

If you are short on time here are the highlights of Marc Mawhinney:

Who is Marc Mawhinney? (2:18 Mark)
How to sell as a coach? (7:01 Mark)
Marketing to Facebook groups? (16:47 Mark)
Getting potential clients to pick up the phone? (23:25 Mark)
Coaches need coaches (34:25 Mark)

Listen Here (it is free):
Heather Havenwood
P.S. Let me know what you thought of this episode on twitter @hhavenwood

Marc welcomes your questions and comments, connect with him through these links and remember to let Marc Mawhinney know you heard about him on The Win with Heather Havenwood!

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Marc's Bio

Marc Mawhinney is on a mission to help coaches build stronger businesses!  He has a passion for entrepreneurship, having started a number of businesses in his life and growing one to 100 employees.  

After becoming a coach, he saw the struggles that coaches face while trying to build their businesses, and decided to do something about it!  He launched “Natural Born Coaches” – a podcast to help coaches grow their businesses – and also has his coaching programs and a popular Facebook group: “The Coaching Jungle”.  

Marc frequently makes media appearances and is a contributor for  You can learn more about him at!