WHH24: The Secret Sauce for LIVE VIDEO with the GodFather of Podcasting Paul Colligan

The Secret Sauce for LIVE VIDEO with the GodFather of Podcasting Paul Colligan

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Why is Paul Colligan the GodFather of Podcasting?

In this episode, I talk with Paul Colligan about his decade+ experience in podcasting. He even wrote the book on it. Several, in fact. Paul has been a podcaster since before the iPhone even existed! He's since become an Amazon Bestselling Author, a live streaming expert, and is highly sought after as a presenter at well-known conferences and events.

“It’s cool to think that something I wrote a decade ago is still valid. There’s just new points.” -Paul Colligan

Genius Amazon Book Launch Strategy

In a conversation prior to his interview, Paul mentioned a brilliant way to use Amazon as a part of a book launch strategy that is almost guaranteed to help you hit your launch date on time. Why is it so brilliant? Well, if you don't hit the target launch date, there are some consequences you'll face. Paul explains those consequences today and how he uses this to his benefit.

“I love the fact that it’s like there’s this ticking time bomb that, if you don’t get it, Amazon takes away your right.” – Heather Havenwood

Unknown Benefits of Self-Publishing?

Paul knows how to use self-publishing on Amazon to it's fullest potential; often times in ways other entrepreneurs never even think about. Of course you make money from the sale of your books but what other ways can self-publishing, especially on Amazon, help grow your business and brand?

“Someone suggested that I should do the Business Podcasting Bible: New Testament.” – Paul Colligan

Live Video Streaming: The Facts and the Future

Having just released a new book all about live video streaming, I was hanging on to every word Paul had to say about the topic. In fact, I was actually taking notes and have already changed how I do things with regards to this podcast as a result!

Paul talks about the possibility of a Google Hangouts/YouTube Live merger, the programs you can use to invite guests on your live streams on both YouTube and Facebook, and what he believes the future of live video streaming will be.

What is the Best Live Video Streaming Strategy?

Paul admits that even he was a bit hesitant to get into the live streaming game. He obviously since come around and fully embraced this new form of communication. Because I was so interested in getting the information for myself, I ask Paul to breakdown his best strategy for utilizing live video streaming for your business. You're definitely going to want to follow my lead and take some notes during this section.

“The arrogance is not in going live. The arrogance is in only making it available live.” – Paul Colligan

To learn more from Paul about podcasting, utilizing YouTube, or live streaming, check out his books.

If you are short on time, here are the highlights of The Secret Sauce for LIVE VIDEO with the GodFather of Podcasting Paul Colligan:

Who is Paul Colligan? (1:46)
Writing a Podcasting Book Before the iPhone Existed (3:04)
A Time-Sensitive Amazon Book Launch Strategy (5:33)
The Unknown Benefits of Self-Publishing? (12:21)
Facts, Real World Experiences, and Predictions for Live Video Streaming (23:15)
What is the Best Live Streaming Strategy? (30:24)

Connect with Paul Colligan


Paul Colligan's Bio

Paul Colligan helps others leverage technology to expand their reach and revenue, with reduced stress and no drama. He does this with a lifestyle and business designed to tackle the challenges and opportunities of todays ever-changing information economy. If you are looking for titles, Paul is a husband, father, ten-time best-selling author, podcaster, keynote speaker, executive consultant, and the CEO of Colligan.com. He lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food and travel.

Paul believes in building systems and products that work for the user not vice versa. With that focus, he has played a key role in the launch of dozens of successful internet products that have garnered tens of millions of visitors in traffic, and dollars in revenue. Previous projects have included work with StoryBrand, The U.S. State Department, Traffic Geyser, Rubicon International, Piranha Marketing, Microsoft and Pearson Education. In addition, hes helped dozens of authors launch their books and become best-sellers on Amazon, hes helped podcasters get to Number One on iTunes, and has been the secret weapon behind millions of video views on YouTube. Pauls topics of passion include podcasting, new media content creation, multicasting, product development, and lifestyle design.