WHH38: Attention: Small Biz. Start SELLING! STOP Marketing with Sales Whisperer Wes Schaeffer

Wes Schaeffer Heather Havenwood The Win

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Who is Wes Schaeffer?

Wes Schaeffer may be known as The Sales Whisperer® but he is also an entrepreneur, sales trainer, copywriter, and speaker who believes marketing is just selling in print.
He is the author of It Takes More Than a Big Smile, a Good Idea & a Twitter Account To Build a Business That Lasts and The Definitive Guide to Infusionsoft..

“Great marketing makes selling easy but, great selling makes great marketing possible.” – Wes Schaeffer

The Difference Between Marketing and Sales People

Marketing and sales are sometimes treated as two completely separate aspects of business and, at other times, they're treated as being the exact same thing.
In today's episode, Wes breaks down the differences between both and how the definitions can vary depending on the business.

“I think great marketers are, at their core, great salespeople.” – Wes Schaeffer

Wes' Tactics for Killer Video Testimonials

I had no idea going into this conversation that we would be spending a decent amount of time talking about video testimonials but, when I heard how Wes gets killer video testimonials for his website, I just couldn't resist getting him to break down the process step-by-step.

“Always have a call to action or no action will be taken.” – Wes Schaeffer

If you are short on time, here are the highlights of Attention: Small Biz. Start SELLING. STOP Marketing with Sales Whisper Wes Schaeffer:

Who is Wes Schaeffer? (1:37)
The Difference Between Marketing and Sales People (5:02)
The Worst Mistake New Speakers Can Make (22:33)
Wes’ Tactics for Killer Video Testimonials (25:18)
What Type of Client Does Wes Work With? (39:43)

Connect with Wes Schaeffer

Wes Schaeffer's Website
The Best CRM for Me Quiz
Make Every Sale

Wes Schaeffer's Bio

Wes Schaeffer is the creator and owner of The Sales Whisperer®, a sales training, marketing and, consulting firm with an emphasis on CRM & email marketing software sales, support and, optimization.

A Southerner by birth, Wes combines common sense with his formal training and attention-to-detail that was pounded into his hard-headed skull during four years at the United States Air Force Academy to help professional salespeople, sales managers, business owners and, entrepreneurs achieve nearly miraculous growth fast.

Since 2012, he has been the #1 reseller of the #1 sales and marketing automation software for small businesses. He is the author of “The Definitive Guide To Infusionsoft” and “It Takes More Than a Big Smile, a Good Idea & a Twitter Account To Build a Business That Lasts” and now calls Southern California home with his wife of 20+ years and their 7 children.