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Getting the Most from Your Advertising Budget
Hey Winner, in this episode you'll meet Charles Kirkland the crazy successful owner of Media Buyer Association. Charles has become a expert on media buying and shares his insights in Getting the Most from Your Advertising Budget.
“The key to being good is being detached from the outcome.” – Charles Kirkland
Making it and Losing It
Charles did what every son is expected to do. He graduated high school, went to college, got his degree then got a job. He soon realized listening to the same top ten songs every day during 2.5 hours of commuting was not for him. He quit his job and began marketing on the internet in 1999.
The internet and Google was in its infancy and there were not a lot of rules. Charles made zero his first month and $10,000.00 his second selling pdf plans of barns and sheds. He was creating tons of landing pages everyday and spamming them out. Google figured this out and shut him down.
“The highs are high and the lows are low.” – Charles Kirkland
Charles took a job to pay the bills while he was figuring out how to market successfully on the internet. Within six months he was making sales again. He kept his day job to prove to his family he could be successful online consistently and that it was not a fluke.
Mastering Traffic Sources
Charles knew to be successful he had to learn everything he could about every traffic source. He realized there had to be a few fundamentals that would make it work for anything. Anything being Facebook or ad words or email marketing or links. Charles knew there had to be a pattern.
“Once you recognize patterns, everything else falls into place.” – Charles Kirkland
Once he found those patterns, it opened up the opportunity for Charles to work with other people. He took the patterns he learned and applied them to business. His clients began to realize how it all really worked and it was amazing the success he and his clients began to see.
To hear more secrets to media buying, download and listen to Charles Kirkland Getting the Most From Your Advertising Budget.
If you are short on time here are the highlights of Charles Kirkland:
Who is Charles Kirkland? (2:20 Mark)
The key to success? (13:00 Mark)
Questions to ask after getting those initial leads? (19:35 Mark)
Mirror match your ad to your avatar (34:55 Mark)
You've got to make it personal (54:47 Mark)
Listen Here (it is free):
www.HeatherHavenwood.com
Heather Havenwood
P.S. Let me know what you thought of this episode on twitter @hhavenwood
Charles welcomes your questions and comments, connect with him through these links and remember to let Charles know you heard about him on The Win with Heather Havenwood!
Connect with Charles Kirkland
Media Buyers Association
Charles' Podcast
Connect on Facebook
Tweet Charles
Charles on LinkedIn
Shortened URL: http://heatherhavenwood.com/CharlesKirkland
Charles's Bio
Charles Kirkland is the founder of the MBA, and he is fully committed to empowering media buyers to create successful campaigns through real world education and hands on training. Charles is a walking, talking, networking blend of credibility and know-how. Raised in a working class family, he combined a tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another.
