WHH33: Financial Mental Flip with Winnie Sun

Winnie Sun Heather Havenwood

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Who is Winnie Sun?

Winnie Sun is the Managing Director and founding partner of Sun Group Wealth Partners. She has her own column on Forbes.com and has been featured on other major media outlets such as CBS, CNBC, Fox News, Wall Street Journal, Yahoo!, and much more. She uses her expertise and fun personality to leverage herself on social media and stand out from the boring suits of the financial planning industry.

“It’s not the audience’s responsibility to find me. It’s my responsibility to go out there and meet them.” – Winnie Sun

Leveraging Yourself Using Social Media

Winnie admits she fought against social media in the beginning but she has certainly made it up for it now. Winnie and I actually conducted this interview via Facebook Live and were also live-tweeting on Twitter. This is what I call LEVERAGING your social media so that it works for you.

I get so tired of hearing people say they don't like social media, or that they only want to use one platform. Using social media to create and repurpose content is one of the best tools entrepreneurs can have in their toolkit and one of the things I love about Winnie is that she completely understands this.

“It doesn’t matter how good you are at what you do [..] if nobody knows that you exist, you essentially don’t exist.” – Winnie Sun

How Winnie Utilizes Global Tweet Chats

I've noticed lately there is a “social media arrogance”, as I like to call it, amongst entrepreneurs and businesses. It seems all anyone cares about is how many followers a person has. Obviously, I think social media is important but we can't forget the people behind the accounts with a small following are still people who can bring value to the world and business.

Winnie feels the same way so she makes a point to have a Global Tweet Chat on Twitter every Wednesday where she connects with anyone who wants to connect with her; regardless of their follower count.

“There's always someone bigger and more important than you, but that doesn’t mean that you’re not as relevant.” – Winnie Sun

If you are short on time, here are the highlights of Financial Mental Flip:

Who is Winnie Sun? (2:17)
Leveraging Yourself Using Social Media (9:52)
How Winnie Became a Media Darling (11:00)
How Winnie Utilizes Global Tweet Chats (14:23)
Winnie's One Rule for Accepting New Clients (21:57)
Winnie's Revolutionary Approach to Financial Management (24:43)

Connect with Winnie Sun

Winnie Sun's Website
Renegade Millionaire Show
Winnie's Global Business Tweet Chat

Heather Highlight

I'm introducing a new segment this week called Heather Highlight where I will be periodically featuring a quick clip of a guest appearance I've made on other podcasts.

In this clip, I'm interviewed by David Ralph of Join Up Dots. Listen in as I share my view on men / women relationships.  Check out full interview here.

Winnie Sun's Bio

Winnie Sun is the Managing Director and Founding Partner of Sun Group Wealth Partners, a trusted award winning financial consulting firm providing financial planning services to small business owners, senior executives, celebrities, tech elite, and established families throughout the West Coast.

Winnie is one of the most followed financial advisors on social media today. With more than 16 years of experience in the financial services industry, Winnie has been selected as Investment News' Twenty Women to Watch, is frequent speaker at national events, appears on CNBC’s Closing Bell and Fox Business News as a market commentator, is a regular contributor to Forbes, is the host of TuneIn radio’s business show Renegade Millionaire, host of the Renegade Mom TV show on Modern Mom, appears on CBS as a finance expert, and is quoted in publications including The Wall Street Journal, CNBC, The New York Times, Yahoo! Finance, AOL Finance, HuffPost LIVE, theStreet TV, USA Today, TheStreet show, Rep Magazine, OnWallstreet Magazine, Financial Planning Magazine, FA Magazine, AdvisorOne Magazine, GreersOC, Orange County Business Journal, Orange County Register, OC Metro, OC Family, and many others.

Winnie was previously First Vice President of Wealth Management, Senior Investment Management Specialist, and Lead Financial Advisor for the Sun Group at Morgan Stanley Smith Barney. Her exemplary young team was a premier leader in managing client portfolios and providing professional customized service. Winnie began her investment advisory practice with Salomon Smith Barney where was awarded their highest honors for success with her membership in the elite Blue Chip Council (2001-2004), Century Council, and President’s Council throughout her tenure*. Winnie was also an advising member of the Smith Barney Asian Advisory Council. Prior to entering the financial planning industry Winnie was an entrepreneur. She owned and operated CH Entertainment, which was headquartered in Los Angeles, California. Her firm was a leading television audience production company, with many high profile clients including America’s Funniest Home Videos, Jeopardy!, Wheel of Fortune and Judge Judy. Winnie participated in over 350 television taping productions, and was a
voting member of the Academy of Television Arts & Sciences (Emmys).

As an independent wealth advisor and financial planner, Winnie is regularly called upon to educate large corporate and nonprofit groups on planning strategies. Winnie has been honored with invitations to the Barron’s Winner’s Circle for Top Women Financial Advisors beginning in 2006 to present and coined “The Wealth Whisperer” in OC Metro's “40 under 40” recognition.