Going Deep: Podcasting for REAL Profit

Going Deep: Podcasting for REAL Profit Stephen Woessner and Heather Havenwood

[spp-player url=”http://traffic.libsyn.com/havenwood/WHH022__Stephen_Woessner.mp3″]

Stephen Woessner

I am interviewing #OnwardNation Podcast host Stephen Woessner who helps business owners of service-based businesses start and profit from Podcasting. Be ready to take lots of notes – if you are a service based business or a local business – this episode Going Deep: Podcasting for REAL Profit is for YOU!

“You increase your probability of success when you work with a mentor who understands your goals.” – Stephen Woessner

Genesis of Podcasting for Profit?

Building off of his successful podcast, Stephen decided to write a third book. The genesis for that? Guests on his show were asking him how to build a successful podcast like his own. Stephen helped a few people out then returned to his core business, Predictive ROI.

In the meantime, the guest loved his new podcast, said it was awesome. The question was raised, why was Stephen not doing this for more businesses?

Providence Sets In

Stephen interviewed Wendy Keller, his rockstar agent. She posed the question of why he was doing his podcast. Stephen responded with wanting to build a platform and write a book.

Hearing the topic of his book, Wendy immediately shot it down. Wendy did some quick research and told him the opportunity lies with a book about what he is doing with his podcast. Stephens's third book Podcasting for Profit was born.

“Like television in the early days, custom sponsored podcasts are going to be huge!” – Stephen Woessner

Predictive ROI

There are several vendors you can work with to record your audio and to create your show notes. Those are all valuable services and is a part of what Stephen does.

But it goes deeper. Stephen takes a client's podcast episode and leverages it across nine different platforms. He can take that one audio file and create facebooks posts relevant to it. Using kinetic typography, he can create an awesome YouTube channel for clients. Stephen also uses the podcast to create a great blog post.

He can take that one audio file and create facebooks posts relevant to it. Using kinetic typography, he can create an awesome YouTube channel for clients. Stephen also uses the podcast to create a great blog post. this all generates traffic to his client's website that relevant to the particular topic.

“There is nothing more intimate than a one on one podcast conversation between you and your ideal prospect.” – Stephen Woessner

To hear the rest of Stephen's story, download and listen to the entire Going Deep: Podcasting for REAL Profit interview.

If you are short on time here are the highlights of Going Deep: Podcasting for REAL Profit:

Who is Stephen Woessner? 1:40
The importance of successful mentors 7:57
$220,000 in revenue in 7 weeks! 9:14
What is your Trojan Horse of sales? 13:00
What does a successful podcast strategy look like? 20:26
What is the next era of podcasting? 34:15

Listen Here (it is free):
www.HeatherHavenwood.com
Heather Havenwood
P.S. Let me know what you thought of this episode on twitter @hhavenwood

Connect with Stephen Woessner

www.predictiveroi.com
www.onwardnation.com
LinkedIn
Twitter
Shortened URL: http://heatherhavenwood.com/StephenWoessner

Stephen's Bio

Stephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast. He is the author of two bestselling books, The Small Business Owners Handbook to Search Engine Optimization and Increase Online Sales Through Viral Social Networking. His digital marketing insights have been featured in SUCCESS, Forbes, Entrepreneur, The Washington Post, Inc. Magazine and more. His agency blends education in very transparent ways for clients.